Continental Debuts New 'Fare Holding' Fee

Customers can pay to lock in prices
By Nick McMaster,  Newser Staff
Posted Dec 14, 2010 5:15 PM CST

(Newser) – Continental Airlines has come up with yet another new fee that's likely to become an industry standard. "FareLock" allows customers to lock into low airfares they find for up to a week with no obligation to buy a ticket, the Houston Chronicle reports. It costs at least $5 to lock the fare for 72 hours and at least $9 for a week. The idea is to draw customers who aren't quite ready to book a flight but don't want to miss out on a bargain.

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"It's cheap revenue" for Continental, says the CEO of Bestfares.com "If they don't get on the plane, who cares, I made $5 or $9." (Read more airline passengers stories.)

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