Google Unveils Answer to Apple App Store

A day after Apple showed off its content subscription service, Google has revealed details of its own. Called One Pass, the service will give publishers a bigger piece of the revenue pie: While Apple will take a 30% cut on sales from iTunes App Store subscriptions, Google wants just 10%. Consumers can use a single One Pass account to buy access to a variety of publications, on both the Web and mobile devices, the Wall Street Journal reports.

“The publisher is the merchant of record,” said Google boss Eric Schmidt. “We don't prevent you from knowing, if you're a publisher, who your customers are, like some other people”—meaning Apple—do. Google’s goal is “for publishers to make all the money,” he noted, saying that his company's 10% cut "roughly covers our costs." Apple has said its 30% is fair since it’s helping publishers get new subscribers. (More Google stories.)