HP Brings Back Tablet, at $99

Even though it's losing money on every sale
By Kevin Spak,  Newser Staff
Posted Aug 31, 2011 12:11 PM CDT

(Newser) – HP has analysts shaking their heads yet again. The company has announced that it’ll be producing one last round of its TouchPad tablet—even though it’ll be losing $207 on every one it produces. When HP announced that it was killing off its tablet, it dropped the price from $399 to $99, sparking a frenzy of demand, the Wall Street Journal explains.

story continues below

“We were pleasantly surprised by the response,” a spokesman wrote on the company blog. So now they’re producing a limited number for a last hurrah, though he added, “We can't promise we'll have enough for everyone.” The devices cost $306 to manufacture, however, so HP will be losing money on the batch, and it insists it won't revive the device. “They did a lot of these moves in haste,” one unimpressed analyst tells the Journal. (Read more Palm Pre stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.