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Wendy's Gets First New Logo in 30 Years

But freckled, pigtailed redhead is still there
By Evann Gastaldo,  Newser Staff
Posted Oct 12, 2012 11:58 AM CDT
Wendy's Gets First New Logo in 30 Years
This combination of undated images provided by Wendy's show the fast food company's original logo, left, and new logo, right.   (AP Photo/Wendy's)

(Newser) – Wendy's is unveiling a new logo for the first time in almost three decades—but don't worry, it still features the familiar redheaded girl with the freckles and pigtails. The logo, which will officially launch in March, is part of an attempt by the fast-food chain to infuse new energy into its brand, the Columbus Dispatch reports. The plan, started last year, also involves restaurant remodels and a refreshed menu. The new logo features a slightly more contemporary Wendy character—"not quite as childlike," says AP—and a softer script. It also removes the tagline, "Quality is our recipe," which will instead be featured more prominently on signs and packaging. (Read more Wendy's stories.)

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