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Facebook Is About to Look Very Different

News Feed getting revamp to boost 'relevancy'
By Mark Russell,  Newser Staff
Posted Mar 7, 2013 8:12 AM CST
Facebook Is About to Look Very Different
Facebook is promising one of its biggest makeovers ever tomorrow, designed to boost the appeal of its News Feed feature.   (Teddy Burriss)

(Newser) – Logging on to Facebook soon won't be the same old-same old: The site will today announce a major revamp of its News Feed, a redesign that the Los Angeles Times describes as the biggest in the feature's nearly seven-year history. The company has stayed fairly mum on what's coming, but Mark Zuckerberg may have hinted at what to expect in a January earnings call, reports the New York Times: "Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically," he said.

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The LAT reports that rumor has it the "high-stakes" redesign will give users alternate ways to view their friends' activities, like specifically viewing photos that were recently shared. Currently, the News Feed only allows two views: Top Stories and Most Recent. The LAT echoes the NYT's expectations, reporting that "splashier" photos and video will be introduced. The goal seems to be two-fold: Keep users hooked, and boost ad revenue. Says an analyst: "Allowing feed customization provides Facebook with more information about what users find relevant, allowing better targeting for advertisers, [which] translates to overall higher revenue and profits for Facebook." (Read more Facebook stories.)

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