Netflix's binge-watchers are not screwing around. The streaming service released a survey today intended to show how "normal" binge-watching has become. The survey found that 73% of streamers have positive feelings toward binge-watching, and 79% said it made shows more enjoyable. Perhaps more startling, the company told the Wall Street Journal that in a study of users' habits, roughly half watched an entire season in a week, and that roughly 25% polished off 13 episodes in two days.
But these numbers are all slightly less impressive than they sound. For the study in the Journal, Netflix looked only at people who watched 10 "currently popular" shows, and then only if they finished a season within a month—which is already faster than a traditional TV pace. The survey numbers, meanwhile, strip out the roughly half of all respondents that didn't stream TV shows at least once a week. Still, if nothing else, the figures indicate that people who like binge-watching really like binge-watching. (Read more Netflix stories.)