JCPenney Drunk Tweets During Super Bowl?!

Nope, it turns out the retailer was just kidding around
By Neal Colgrass,  Newser Staff
Posted Feb 2, 2014 6:20 PM CST
Two people are pictured walk near the entrance of the JCPenney store in the Wausau Center mall in Wausau, Wis.   (AP Photo/The Wausau Daily Herald, Dan Young)

(Newser) – JCPenney, drunk tweeter? Nah, it turns out the company's retail Twitter account was just pulling our collective leg—and attracting a little attention—by tweeting silly things, AdWeek reports. But it's kinda funny to see how the tweets drew the Doritos and Kia social media teams into taking potshots:

  • JCPenney: Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
  • JCPenney: Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
  • Kia: Hey @jcpenney need a designated driver?
  • Doritos: Slow down, @jcpenney. Have some #Doritos .
  • JCPenney: Oops...Sorry for the typos. We were #TweetingWithMittens . Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA.
Yes, it was all to promote mittens. Very clever, JCP. But they're not always so funny: The Twitter stunt comes right after the retailer raised prices just to lower them for Valentine's Day, reports Latin Times. JCPenney has been accused of such "price anchoring" several times over the years. (Read more Twitter stories.)

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