A comparison of two of this week’s big tech news stories, the end of an eBay boycott and Google’s announcement of the construction of a new trans-Pacific fiber optic cable, show how the tech giants have moved beyond old corporate paradigms, writes Michael Malone for ABC News. With business models that involve unprecedented consumer participation, these companies behave increasingly like sovereign nations.
They must treat the “social contract” with their most involved consumers as deferentially as their bottom line, which eBay’s flippant reaction to the boycott shows it didn't understand. Google, Malone writes, has done a better job relating to its consumer/participants, and has also managed to stay focused on vital business needs, like the cheap bandwidth its new cable will soon provide. (Read more eBay stories.)