After years of rumors and false starts, Apple is finally going to launch an online TV service this fall, according to the Wall Street Journal, which cites "people familiar with the matter." The Journal's sources say Apple is in talks to provide a bundle of around 25 channels starting in September, with the service—which would include a huge back catalog, as well as online streaming—available on all Apple devices for $30 or $40 a month.
The insiders say NBC has been left out of the talks for now because of a disagreement over the set-top box streaming service Apple was discussing with NBC parent company Comcast last year. Fox and CBS, which are said to be in talks with Apple, declined to comment, the Guardian reports. Last week, Apple and HBO announced that they were partnering on the "HBO Now" streaming service, which will be available starting next month. (Read more Apple TV stories.)