Imagine Ronald McDonald and the Burger King monarch working the grill together for one glorious day. That's BK's proposal to its No. 1 rival, put forth on its McWhopper.com, which suggests the two fast-food foes team up on Sept. 21 to create a sandwich by that very name, the New York Times reports. In an open invitation on the site (and in full-page ads in the Times and the Chicago Tribune), Burger King suggests the two industry giants "end the beef, with beef," calling for "a ceasefire on these so-called 'burger wars'" to create "all the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger." The stated purpose of the initiative: to raise money to donate to Peace One Day, a nonprofit trying to let people know about the UN's International Day of Peace on Sept. 21, the Times notes. "Corporate [activism] on this scale creates mass awareness and awareness creates action and action saves lives," the founder of the nonprofit says on the McWhopper site.
The proposed location would be a pop-up shop in Atlanta—"Burger King HQ is in Miami, McDonald's HQ is in Chicago, so let's meet in the middle," the site notes—and employees from both teams would serve up their new sandwich together; BK has even come up with designs for packaging, uniforms, and a "peace treaty" printed on a napkin. What exactly those "tastiest bits" mentioned earlier would entail is six Big Mac ingredients (including the special sauce, lettuce, and cheese) and six from BK (including the flame-broiled patty and pickles), per Bloomberg. McDonald's CEO Steve Easterbrook doesn't seem particularly receptive, though: In a Facebook post this morning, he says he thinks the two brands could pull off a more "meaningful global effort," calls out BK for comparing their business rivalry to the "real pain and suffering of war," and adds a PS that notes: "A simple phone call will do next time." Too bad. This guy would've been the perfect celebrity spokesman. (Read more McDonald's stories.)