'Hut Swag' Is Pizza Hut's Cheesy Venture Into 'Fashion'

Clothing and accessory line is 'answer to the pizza apparel you never asked for'
By Jenn Gidman,  Newser Staff
Posted Jan 7, 2016 11:42 AM CST
'Hut Swag' Is Pizza Hut's Cheesy Venture Into 'Fashion'
Hey, girl. Yes, those are Pizza Hut shades.   (Pizza Hut)

Two things you wouldn't expect to see in the same sentence: Pizza Hut and fashion. Introducing Hut Swag, the restaurant chain's new clothing and accessories line that's custom-made for anyone who thinks "pizza is bae" (and doesn't mind advertising it on a hoodie) or feels compelled to fight the cold in pepperoni scarves and socks. The line features apparel for fast-food fashionistas, including hats, T-shirts, tank tops, and even "tribal pizza leggings." And then there are the accessories, including "Pizza Vision" sunglasses and what appears to be the most expensive item in the swag bag: a $180 longboard.

So who doesn't want a "Dreaming of Pizza" pillowcase or cuddly pizza blanket? Well, apparently lots of people. The Hollywood Reporter says the line is the "answer to the pizza apparel you never asked for," while Grub Street says it includes "a variety of things nobody will wear" and thinks the "Take Your Toppings Off" hat is sexist. Adweek doesn't even like the name of the line, lamenting "you can't even talk about it without sounding like a dudebro idiot." Maxim offers the most biting piece of advice to the creators: "Stay in your lane." (If you're going to buy the clothes, just go for the Pizza Hut college degree, too.)

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