X

'Can You Hear Me Now' Guy Is Back—but Not for Verizon

Paul Marcarelli is now doing ads for Sprint
By Jenn Gidman,  Newser Staff
Posted Jun 6, 2016 8:30 AM CDT

(Newser) – Sprint's newest ads feature a familiar face—and the company is hoping that consumers hear what he's saying loud and clear. "Hey, I'm Paul, and I used to ask, 'If you could hear me now with Verizon?' Not anymore," former pitchman Paul Marcarelli says in the 30-second spot that aired Sunday during the NBA Finals for his new employer, USA Today reports. Sprint, which has been languishing in last place in the wireless-carrier arena behind Verizon, AT&T, and T-Mobile, is now touting what it says is its much-improved service—it claims it's within 1% of Verizon's reliability and about half the cost of the other three providers—and Marcarelli, who Recode notes stopped shilling for Verizon in 2011 after nearly a decade, is an important part of the new campaign.

story continues below

"I think a lot of people are going to recognize Paul and see [him] in a [Sprint-colored] yellow tee … and ask themselves, 'What happened?'" Sprint CEO Marcelo Claure tells USA Today, adding that the company just had the first quarter in which it squashed both Verizon and AT&T in gaining new customers. Marcarelli's final dig as the ad wraps: "So I switched to Sprint and millions more have, too. Can you hear that?" (Things got heated on Twitter last year between the CEOs of Sprint and T-Mobile.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X