Megyn Kelly's new book has been getting the Amy Schumer treatment on Amazon since its release last week, with critics leaving one-star reviews along with comments such as "put some clothes on." Now Amazon has apparently stepped in. Publisher Harper Collins says it alerted Amazon to reviews of the Fox anchor's book that had "the hallmarks of an orchestrated effort to discredit the book," reports the Los Angeles Times. Since then, some "politically motivated negative reviews" have disappeared from the site, reports USA Today. At one point, 76% of reviews gave Settle for More one star, reports Slate. As of about 1:30pm Eastern Wednesday, 42% of 406 Amazon reviews give the book one star, while 45% give it five stars.
The numbers were changing quickly—with the total number of reviews bouncing up and down along with the percentages. The LA Times notes that many one-star reviews appeared to come from a pro-Trump Reddit forum where a post linking to Kelly's book on Amazon read, "It would be a shame if her biased reporting was reflected in the customer reviews!" (Kelly and Trump were at odds during the election.) The same forum launched a similar attack against Hillary Clinton's Hard Choices. But several Amazon reviewers have complained that their legitimate reviews have disappeared, while one-star reviews in which users admit to never opening Kelly's book remain. (Read more Amazon stories.)