Amazon MP3 Sales Aren’t Hurting iTunes

Amazon.com’s digital music download store isn’t stealing iTunes customers—the six-month-old service is attracting a new consumer demographic, analysts say. A market research firm found that only 10 percent of Amazon MP3 customers surveyed in February previously bought iTunes music, AppleInsider reports. That’s a “healthy indication that the digital music customer pool can expand into new consumer groups,” an analyst says.

Amazon is now the number two seller of digital music behind iTunes, frequently offering cheaper downloads than the music giant. The research firm found that more men and fewer teens are buying Amazon tracks: 64 percent of customers were men (compared to 44 percent for iTunes) and 3 percent were teenagers (compared to 18 percent for iTunes).