Risqué Billboard Draws Eyes, Ire

Chicago-area residents call advertisement sexist and offensive
By Dustin Lushing,  Newser Staff
Posted May 30, 2007 8:56 PM CDT
Risqué Billboard Draws Eyes, Ire
'   (WMAQ (Chicago))

(Newser) – A billboard featuring a scantily clad woman and indicating "problem" areas on her body is the talk of the Chicago area. The 10-by-36 ad for a salon and spa went up two weeks ago, and some local residents have their panties in a twist—understandable, because the model doesn't appear to be wearing any.

"I was offended as a woman, angered as a mother and embarrassed as a resident of Glenview," said one woman who complained to the county. Owner Pascal Ibgui said the billboard was tame compared to some ads in his native France, adding, "I don't want to sound like a chauvinistic pig, but this is a man's world." (Read more advertising stories.)

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