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Missouri Farm Official: New Whopper a 'Wake-Up Call'

Meat lobbyist is impressed with taste of Burger King's meatless burger
By John Johnson,  Newser Staff
Posted Apr 9, 2019 11:10 AM CDT
Burger King's Impossible Whopper is meat-free.   (YouTube)

(Newser) – If Burger King wanted good advertising for its meatless Impossible Whopper, it has arrived via an unlikely source—a review by an official with the Missouri Farm Bureau. In other words, a meat lobbyist, per the Guardian. Eric Bohl wrote that he tried the plant-based burger, available for now only in the St. Louis area, and seemed surprised and disappointed to declare, "If I didn’t know what I was eating, I would have no idea it was not beef." But this isn't just a food review—it's a warning to those in his industry. "If farmers and ranchers think we can mock and dismiss these products as a passing fad, we're kidding ourselves," he writes. "This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat."

In a second post, he calls the burger's emergence a "wake-up call" for meat farmers. Companies such as Impossible Foods are going after the industry, and it would be a mistake to ignore the threat, writes Bohl. His burger test convinced him that plant-based products are here to stay and will only improve in taste. Bohl's advice: "Livestock farmers must stand up for their products" by spreading the word that animals are treated humanely and that meat is "nutritionally superior." Click to read the original review. (Read more Burger King stories.)

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