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TikTok May Have a Demographic Problem

It's trying to get rid of users under 13
By John Johnson,  Newser Staff
Posted Feb 18, 2020 4:35 PM CST

(Newser) – TikTok is a wildly popular app for short videos, and it's especially popular with young users. But as the Wall Street Journal reports, some of those users are too young. The social media company is actively trying to rid the site of those 12 and younger, both for legal reasons and to try to expand its popularity with adults in order to survive. Details and related coverage, including the site's first known "I quit" essay:

  • A stat: Among 10-year-old girls with smartphones, an estimated 70% are on TikTok, according to use-tracking app Jiminy. And they're on about four hours a week, long enough to watch about 1,000 videos (and possibly interact with strangers). That means they've used phony info to set up an account, and the Journal interviews parents who have helped their kids do so. Overall, roughly 28% of TikTok's users were under 18 last year, according to company stats seen by the newspaper.
  • Origins: TikTok's first iteration was as Musical.ly, which frequently featured tween girls lip-syncing. Current TikTok videos often feature users singing, dancing, taking part in challenges (the New York Post rounds up some doozies) and generally being goofy. More than 40 million people downloaded the app last year.

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