Even iPhone Competitors Expect Boom

Tide of anticipation may lift all boats in smartphone market
By Sam Gale Rosen,  Newser Staff
Posted Jun 26, 2007 10:07 AM CDT
Even iPhone Competitors Expect Boom
Francis Lee, chief executive of Synaptics, a touch sensor provider, holds up LG Electronics Co.'s LG Prada cell phone at Synaptics headquarters in Santa Clara, Calif., Friday, June 15, 2007. Synaptics' latest technology is in a growing number of cell phones, including LG Prada touchscreen cell phone,...   (Associated Press)

(Newser) – Rival phone-makers are wetting their lips for Friday's launch of the iPhone, even if it corners their market in the short term. T-Mobile, Motorola and other companies pushing their own multitasking smartphones hope that the splash Apple's device is already making will ripple out—particularly by popularizing expensive and underutilized extras.

Competitors remind the LA Times that in most cases they can undersell the $500-$600 iPhone; some, like Verizon, even boast more advanced features than Apple. But the company that stands to benefit the most from the release is still AT&T, which will provide exclusive service for the must-have device. (Read more Apple stories.)

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