As Rupert Murdoch tries to finalize a deal to take control of Dow Jones, the company is making a last effort to find an alternate buyer, pushed by a holdout director, Leslie Hill, who's a member of the controlling Bancroft family. The Wall Street Journal reports that among those being wooed are supermarket billionaire Ron Burkle and MySpace co-founder Brad Greenspan.
Murdoch has offered $5 billion for Dow Jones, which some board members hope will rise in the face of a competitive offer. Meanwhile, News Corp. executives hit a snag in negotiations when they delved into details of Dow's contract with CNBC, the business news channel. Dow is committed to providing content for CNBC until 2012, but Murdoch wants to use the Journal to help brand a rival financial news cable channel. (Read more Rupert Murdoch stories.)