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Airline Uses Naked Staff for In-Flight Safety Vid

'Bare Essential of Safety' also a viral video hit
By Nick McMaster,  Newser Staff
Posted Jul 3, 2009 4:10 PM CDT

(Newser) – After a marketing campaign featuring staff in body-paint facsimiles of their uniforms, Air New Zealand is applying its revealing approach to the in-flight safety video as well, the New Zealand Herald reports. “The Bare Essentials of Safety” aims to recapture the attention of passengers who often ignore the mandatory safety instruction. The video has also found an appreciative audience on YouTube, where it has clocked 1.2 million views in the 4 days it’s been up. (Read more Air New Zealand stories.)

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