name change

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Grimes Reveals New Name, Unusual Bonding With Her Baby

She goes by a single letter now

(Newser) - Forget about Baby Einstein—when Grimes chills with her infant son, they watch Apocalypse Now. "He's into radical art," the Canadian musician tells the New York Times . "Like, he just actually is, and I don't think it's problematic to engage with them on that... More »

Big Brand on Packaging Change: 'The Time Is Right'

Mars Inc. rice brand, now to be called 'Ben's Original,' is losing Uncle Ben

(Newser) - Following in the steps of Aunt Jemima and Land O'Lakes , another major brand is about to experience an overhaul. This time around, it's Uncle Ben's rice, which is getting a new name and dropping the picture that has long appeared on the product's packaging. The updated... More »

New Boeing Plane Name May Be Subtle PR Move

737 Max is called 737-8 in new announcement from Boeing, but it's not clear if that's an official rebrand

(Newser) - Boeing announced an order Wednesday from Polish airline Enter Air for up to four 737-8 airplanes, with the airline's general director asserting he's "convinced it will be the best aircraft in the world for many years to come." For those curious what this new jet is... More »

Trump Doubles Down on Base Renaming With New Threat

'I will Veto' $740B annual defense bill if Elizabeth Warren-proposed amendment is included

(Newser) - An amendment to the National Defense Authorization Act regarding the renaming of US military bases paying tribute to Confederate leaders has already been approved in a voice vote by the Senate's Armed Services Committee. But President Trump has just made clear he doesn't intend to let it get... More »

Activist Confronts School Board Member, Goes Viral

Gary Chambers wasn't having it when Connie Bernard defended school named for Robert E. Lee

(Newser) - An activist who showed up at a Louisiana school board meeting has gone viral after he confronted one board member who defended keeping the name of a school named after Confederate Gen. Robert E. Lee and seemed to be shopping online during the Thursday meeting, per ABC News . "I... More »

WaPo to Redskins Owner: 'Change the Name. NOW'

Editorial board says if Dan Snyder won't do it, the NFL should

(Newser) - The Washington Post editorial board is calling on Washington Redskins owner Daniel Snyder to change his football club's name. Under the headline "Change the Name of the Washington NFL Team. Now," the newspaper says in an editorial posted online Friday that if Snyder won’t switch the... More »

After 130 Years, Aunt Jemima Is Getting an Overhaul

Aunt Jemima brand is changing logo, name to 'make progress toward racial equality'

(Newser) - For decades, supermarket shoppers have seen bottles of maple syrup represented by log cabins, matrons with aprons, and one especially controversial brand that's now getting an overhaul. Per NBC News , Quaker Oats, a subsidiary of PepsiCo, announced Wednesday it will completely change both the logo and name of its... More »

After a Year, KC Voters Rescind MLK Honor

Majority of voters want The Paseo back in Kansas City

(Newser) - Both sides say they're fighting to retain history. Now, the day after a contentious election, the side that fought for the memory of Martin Luther King Jr. has lost that battle. The AP reports Kansas City voted "overwhelmingly"—almost 70% of the vote, per unofficial late-night returns... More »

Their Community's Name Is for a KKK Member. They Voted to Keep It

'Stapleton' sticks following referendum vote in Denver

(Newser) - A Denver neighborhood named for a former Ku Klux Klan member is sticking by its moniker. About a third of property owners in Stapleton—named for former Denver Mayor Benjamin Stapleton—voted in a referendum, with 65% in favor of keeping the name, reports CNN . Liz Stalnaker of community group... More »

Starbucks Used to Have a Much Longer Name

Why company dumped Starbucks Coffee, Tea, and Spices, and why other brands changed their names

(Newser) - In a world where our texting shorthand includes "BRB," "LOL," and "K," is it any surprise that we now have brands calling themselves WW, RH, and KFC? USA Today reports on eight companies that have truncated or otherwise modified their original monikers, for various... More »

Schools Get Creative in Changing Dicey Names

Don't like Robert E. Lee? Save money and make it stand for a different Lee altogether

(Newser) - It's not a revelation that schools around the country are rethinking their names if they were named after Robert E. Lee or other Confederate figures. But as the Wall Street Journal points out, the logistics of a name change can be tough on a school's budget—so school... More »

Kanye West Has Changed His Name

Meet 'Ye'

(Newser) - Kanye West has changed his name at age 41, and rather than adding a "Kardashian" to his moniker, the rapper has selected two letters from his name to go by and is dropping the rest. "The being formally (sic) known as Kanye West," he tweeted Saturday night,... More »

Manafort Daughter Just Made a Move to Be Her 'Own Person'

Jessica Manafort has filed paperwork to dump the 'Manafort,' become 'Jessica Bond'

(Newser) - Bond. Jessica Bond. That will be the new official name for one of Paul Manafort's adult daughters, who has decided to dump her father's last name and default to her mother Kathleen's maiden name instead. "I would like my new name to be Jessica Anne Bond,... More »

Why This Yellowstone Peak's Name Is Offending Some

Native Americans want Mount Doane to be renamed

(Newser) - Lt. Gustavus Doane saw it as a feather in his cap for decades to come, the Guardian reports: the January 1870 attack he led on the Blackfeet people that ended with the massacre of 173 of them, whom the AP describes as having been "noncombatant." Indeed, the Billings ... More »

School Drops Confederate Nod, Takes Obama's Name

Richmond, Va., school isn't the first

(Newser) - A Virginia elementary school named after a Confederate general has been given a new moniker in honor of America's first African-American president. With a 6-1 school board vote Monday, J.E.B. Stuart Elementary of Richmond, Va., became Barack Obama Elementary School. The name, submitted by students, staff, and... More »

IHOP Just Flipped One Letter in Its Name

But no one knows yet what the 'b' in 'IHOb' stands for

(Newser) - First it was International House of Pancakes, then just IHOP, and now … IHOb? A cryptic tweet Monday from the restaurant chain notes a coming rebrand, though it's not saying what the "b" stands for; that reveal will come on Monday. "We're serious about the quality... More »

King Celebrates Birthday by Renaming Country

Swaziland is now 'eSwatini'

(Newser) - As the absolute monarch of Swaziland, King Mswati III's powers include the ability to rename his country, and he proceeded to do so Thursday, announcing that it is now called the Kingdom of eSwatini. The new name, like the old one, means "land of the Swazis," reports... More »

Schumer Is Adamant: 'I'm Not Amy Fischer!'

Long Island native wants to avoid confusion with 'Long Island Lolita'

(Newser) - No, Amy Schumer will not become Amy Fischer following the comedian's marriage to chef Chris Fischer . 'Cause, well, she doesn't want to be confused with an attempted-killer-turned-porn-star. This came to light via Instagram, where Schumer's father asked his famous daughter if she would make the switch.... More »

Diddy: I Was Just Kidding About That New Name

He originally said he wanted to be called Love or Brother Love

(Newser) - The artist who has been known as Puff Daddy, P. Diddy, Puffy, Diddy, and so forth appeared to have given himself yet another name change for his 48th birthday—but he's since revealed it was just a joke. The rapper and media mogul, who was born Sean Combs, tweeted... More »

Celeb Chef Alters Restaurant Name After Disturbing Find

Tom Colicchio says he didn't know about racial beliefs of men he named it after

(Newser) - A celebrity chef has spent tens of thousands of dollars to quietly change the name of his Manhattan restaurant after he discovered its meaning had racial undertones. Per the New York Times , Tom Colicchio, the lead judge on Bravo's Top Chef, originally called his eatery in the New York... More »

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