Mattel

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Mattel's Naomi Osaka Barbie Sells Out in Hours

Tennis star has a doll in her likeness

(Newser) - Tennis star Naomi Osaka was one of 20 or so "Sheros"—read: female heroes—gifted a Barbie doll in their own likeness in 2019 . The public was apparently eager for a Barbie of the world's highest-paid female athlete, too, as a new doll of Osaka sold out...

Fisher-Price Didn't Heed Rock 'n Play Warnings. 50 Babies Died

New report comes to damning conclusion on inclined sleeper

(Newser) - On the heels of the latest Fisher-Price recall comes a damning report from a congressional oversight committee about the company's 2019 recall of the Rock 'n Play Sleeper . Fisher-Price and parent company Mattel ignored multiple warnings that the product was dangerous, the Committee on Oversight and Reform found...

Barbie Sales Are Way Up Thanks to Pandemic
One Pandemic Winner: Barbies

One Pandemic Winner: Barbies

Parents are looking for ways to keep their kids off screens

(Newser) - "Screen time 24/7" might have been the rallying cry back when parents thought they'd be locked down for two weeks or so , but seven-plus months in to the coronavirus pandemic, they're apparently looking for somewhat more old-fashioned ways to entertain their kids. Enter: Barbies. Mattel announced a...

She Made Her Own Scientist Barbies. Now It's Official

Mattel teams with forest ecologist, honors her with doll that looks like her

(Newser) - When Nalini Nadkarni was a kid, she'd run home from school, climb into one of the eight maple trees in her parents' backyard, and spend an afternoon there with an apple and a book, per the AP . That time in the treetops set the tone for the rest of...

A 'Child' Is Born, and Immediately Ascends Amazon

Baby Yoda from 'The Mandalorian' tops plush toy list, but it won't be available for a few more months

(Newser) - The hot item of the holiday season is none other Baby Yoda , the character also known as "The Child" in Disney Plus' The Mandalorian—but no one's going to be unwrapping him (and it is a him ) for several more months. Variety reports an 11-inch Mattel "...

Got $5K at Your Disposal? This Doll Can Be Yours

Three of these American Girl dolls are available, decked out in 5,000 Swarovski crystals and beads

(Newser) - Don't know what to get for the girl who has everything? How about a doll decked out in thousands of dollars worth of bling? If you've got $5,000 lying around and can make arrangements with an American Girl flagship store in Los Angeles, New York, or Chicago,...

New Doctor Who Barbie Doll Is Groundbreaking —and Confusing

Doll based on Jodie Whittaker, the first woman to play the Doctor in sci-fi series

(Newser) - Jodie Whittaker is the 13th person to play the Doctor in Doctor Who, and the first woman, and that first has prompted yet another. Boing Boing reports on a limited-edition Barbie based on the iconic character, an offering coinciding with Sunday's premiere of the 11th season of the BBC...

Barbie Has Her New Profession
Barbie Has Her
New Profession

Barbie Has Her New Profession

She's a robotics engineer

(Newser) - After stints in medicine and music mixing, Barbie is trying to her hand at robotics. Mattel's " career of the year " Barbie is a robotics engineer, complete with safety glasses, laptop, and robot accessories. Mattel also partnered with Tynker to include free coding lessons and a workbook on...

Frida Kahlo Barbie Draws Complaints From Relatives

They say it's more Barbie than Kahlo

(Newser) - Relatives of the late Mexican artist aren't happy about a new Frida Kahlo doll from Mattel that they say looks a lot more like Barbie than Kahlo. Mara de Anda Romeo, the artist's great-niece, says Mattel was not authorized to launch a doll based on the artist, the...

Branding Misfires on Women's Day 2018
Branding Misfires
on Women's Day 2018
the rundown

Branding Misfires on Women's Day 2018

McDonald's, Mattel come under criticism, and Spain's women go on strike

(Newser) - Thursday is International Women's Day, an annual event getting more attention than usual in 2018 because it's the first in the wake of the #MeToo movement. As expected, brands ( including McDonald's ) are looking to capitalize, though critics are calling out examples of perceived misfires. Here'...

Mattel's Successor to Uno Has a Pretty Obvious Name

Introducing Dos

(Newser) - What's next for Uno? Dos, of course. Mattel is launching the new card game Dos next month in hopes of giving its nearly 50-year-old Uno brand a second life, per the AP . Dos has similar rules as Uno, except players make two piles of cards and can throw down...

When Girls' Dolls 'Leaned In,' and Why It's All a 'Sham'

Closer look at intellectual property war between Barbie and Bratz reveals much deeper stuff

(Newser) - Barbie dolls have dominated the toy landscape for girls since their 1959 intro—which made it a big deal when Bratz dolls hit the scene in 2001 and started stealing market share, spurring a years-long legal war between Barbie maker Mattel and Bratz creator MGA, a Mattel competitor. As Jill...

History-Making Dancer Now Has Her Own Barbie, Too

Mattel unveils Misty Copeland 'Sheroes' doll

(Newser) - Misty Copeland made history last year when she became the American Ballet Theatre's first black female principal dancer . This year, another honor: Mattel has released a Barbie doll in Copeland's likeness, MyNewsLA reports. The doll is part of the Barbie "Sheroes" line, which honors female role...

Mattel Pays Alaska to Change Capital to 'UNO'

The city got a $15,000 donation out of the deal

(Newser) - On April Fool's Day, the capital of Alaska was going by the name of card game UNO, not Juneau. No joke. It was a play on words and part of a promotion with game and toy maker Mattel, which is drawing attention to new wild cards in its UNO...

Barbie Gets 3 New Body Types
 Barbie Gets 
 3 New Body Types 

Barbie Gets 3 New Body Types

Tall, curvy, and petite models, plus a slew of skin tones, eye colors, and hairstyles

(Newser) - Project Dawn—mission complete at Mattel. The toy company more fully explained this secret initiative Thursday, and it involves an industry icon getting what the Washington Post calls "the makeover the world has been waiting for." Barbie dolls will now be available in four body shapes: the original...

Mattel Sorry About Inept Computer Engineer Barbie

2010 book shows male coders helping her reboot her computer

(Newser) - The supposed mission of Mattel's "I Can Be" Barbie book series is to empower girls to realize their career dreams. Hence the uproar over "I Can Be a Computer Engineer," which shows the iconic doll struggling to reboot her computer, then finding male coders to rescue...

Lego Is Biggest Toymaker in the World

Company overtakes Mattel, thanks in part to its movie

(Newser) - Barbies and board games will always have a place in the family rec room, but it's Legos that rule the roost. The Danish toymaker now ranks as the largest toymaker in the world in terms of revenue, beating out competitors Hasbro and Mattel for the top spot with an...

Barbie Goes Brainy for Chinese Market

Now with violin, sheet music, and a low price tag

(Newser) - Aiming to please education-minded parents, Mattel has given Barbie a fresh new look for the booming Chinese toy market, in a move that, as Quartz reports, highlights China's shift from manufacturer to consumer. New low-price dolls, including "Violin Soloist" Barbie, will help merge joy and learning, which "...

Vatican Pushes for ... Bald Barbie?

She could help rehab doll's image, Vatican newspaper notes

(Newser) - Forget any number of controversial stances the Vatican has taken, it's now weighing in on ... Barbie dolls. Following a Facebook campaign earlier this year, Mattel decided to launch a bald friend of Barbie in a nod to sick kids who've lost their hair and donate the dolls to...

Barbie Will Get Bald Friend
 Barbie Will Get 
 Bald Friend 

Barbie Will Get Bald Friend

Mattel will produce hairless doll for sick children

(Newser) - Barbie-maker Mattel is creating a special doll for children who have lost their hair to illness. The new doll will be bald and a friend of Barbie, and she'll come with fashion accessories including hats, scarves, and wigs. Earlier this year, a Facebook campaign that garnered 150,000 "...

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