Sun Chips Tries Again With Quieter Bag

Company debuts new biodegradable packaging
By Nick McMaster,  Newser Staff
Posted Feb 24, 2011 5:58 PM CST
Sun Chips Tries Again With Quieter Bag
Sun Chips packaged in compostable bags are on display during the PepsiCo media day and investor expo Monday, March 22, 2010 in New York.   (AP Photo/Mary Altaffer)

(Newser) – Sun Chips is out with another biodegradable bag, but this time it swears you won't need ear protection. Frito-Lay backtracked on last year's really, really loud version amid complaints, ridicule, and poor sales. Now the company has begun putting a new biodegradable bag on shelves (for the "Original" chips), and it says the noise is on par with regular bags thanks to a new adhesive between the crinkly inner/outer material, reports Fast Company. We'll see. (Read more Frito-Lay stories.)

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