Herald Runs Ad Praising NBA Champs: Miami Heat!

Unfortunately, the team lost the NBA finals to the Dallas Mavericks
By Tim Karan,  Newser Staff
Posted Jun 13, 2011 4:42 PM CDT

(Newser) – At least Miami Heat fans have one positive newspaper clipping for the scrapbook. The morning after the Heat lost the NBA finals to the Dallas Mavericks, the Miami Herald mistakenly ran a nearly full-page Macy's ad congratulating the Heat on its "win" and offering championship T-shirts and hats. And a little more salt-in-the-wound: NPR notes that the ad appeared just below a story with the headline, "Heat Just Never Got The Point During Finals Loss To More-Organized Mavs."

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Though ads are prepared by papers ahead of time, this one really never should have appeared in today's edition: Even if the Heat won last night, they would have needed to win a future Game 7 to secure the championship. The Herald later posted a brief correction: "A Macy's advertisement featuring Miami HEAT merchandise was mistakenly published on page 11D of the June 13th edition of the Miami Herald. We regret the error and apologize for any inconvenience." (Read more Miami Heat stories.)

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