Limbaugh Loses Advertiser No. 7

Rush 'overstepped bounds of decency,' says one former sponsor's CEO
By Mary Papenfuss,  Newser Staff
Posted Mar 5, 2012 12:15 AM CST
Updated Mar 5, 2012 7:45 AM CST
'Sorry' Doesn't Cut It With Limbaugh Advertisers
Rush Limbaugh makes a point.   (AP Photo/Las Vegas News Bureau, Brian Jones)

(Newser) – Advertisers aren't flocking back to Rush Limbaugh since he apologized to a Georgetown law student for calling her a "slut." In fact, another company is yanking its commercials from the right-winger's radio program. "Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack, and do not reflect our values as a company," said a statement from online florist ProFlowers, which became the seventh advertiser yesterday to yank its ads. ProFlowers was the target of a petition drive urging the company to stop advertising with Limbaugh after he called Sandra Fluke a slut and a prostitute when she spoke out in favor health coverage for birth control, reports the Los Angeles Times.

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Quicken Loans, Sleep Train, Sleep Number, Citix Systems, Inc., Carbonite, and LegalZoom also yanked their ads. The CEO of Carbonite, a company that provides backup systems for computer files, said the firm would not renew its advertising, despite Limbaugh's apology. “No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady," said CEO David Friend. "Mr. Limbaugh overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has issued an apology, we have nonetheless decided to withdraw our advertising. We hope that our action will ultimately contribute to a more civilized public discourse.” (Read more Sandra Fluke stories.)

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