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Maker's Mark Goof Actually Great for Company

Sales up 44% for quarter
By Kate Seamons,  Newser Staff
Posted May 6, 2013 8:31 AM CDT
Maker's Mark Goof Actually Great for Company
This file still frame image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement.   (AP Photo/Marker's Mark Distillery Inc., File)

(Newser) – Remember how America's bourbon drinkers collectively freaked out in February over the news Maker's Mark was going to water down its alcohol? Big corporate misstep? Hardly, reports Forbes. The company did an about-face within a week in an attempt to prevent a mass exodus of fans, and it appears those fans went on a bourbon-hoarding bender during those scary few days. Maker's Mark sales exploded 44% in Q1, making it the bourbon's strongest quarter ever. Fans better hope the hoarding has stopped, however: "We won't expect to see those 44% growth rates sustained throughout the year, and in fact we can't support them," says its CEO, per the Wall Street Journal. (Read more Maker's Mark stories.)

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