Starbucks' New Venture: Greek Yogurt

It plans to sell it in its own stores, supermarkets
By John Johnson,  Newser Staff
Posted Jul 23, 2013 7:22 PM CDT
Starbucks' New Venture: Greek Yogurt
File photo of Greek yogurt.   (Shutterstock)

If the booming sales weren't enough to convince you that Greek yogurt is a thing, try this: Starbucks wants in. The company plans to start selling the yogurt in its stores next spring, and then start stocking supermarket shelves around the country after that, reports the Wall Street Journal. It will be sold as as "Evolution Fresh, Inspired by Dannon," a reflection that Starbucks is teaming with Dannon parent company Danone. Evolution Fresh is the name of the Starbucks juice line already being sold.

Why Greek yogurt? It probably has something to do with the fact that US sales jumped 48% to $2.65 billion in the year ending June 8, reports Bloomberg. But one analyst thinks the Starbucks move toward becoming a "house of brands" is a risky one. “When you start to get too diverse with your portfolio, investors just have a hard time characterizing what you are,” he says. “Are they a house of brands or are they about beverage experiences?” (Maybe Starbucks can help figure out what to do with the nasty byproduct that results from the making of Greek yogurt.)

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