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Kochs Launch Group to Win Over Hispanics

Can outside money cure the GOP's demographic woes?
By Kevin Spak,  Newser Staff
Posted Apr 22, 2014 3:23 PM CDT
Kochs Launch Group to Win Over Hispanics
In this April 11, 2011 file photo, David Koch, executive vice president of Koch Industries, attends a meeting of the Economic Club of New York.   (AP Photo/Mark Lennihan, File)

(Newser) – The Koch Brothers money machine is throwing itself at one of the party's long-standing goals: winning over Hispanic voters. The brothers have launched a group known as the Libre Initiative, Reuters reports, and it marks a bit of a departure from the duo's usual attack-ad-chucking tactics. While the group still does air such ads against Democrats, it also takes a page from the liberal activist playbook by sponsoring outreach programs such as English classes and driver's license workshops.

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"If they trust us, they may seek our opinion on something else," one Libre employee says. Still, the group faces an uphill battle. Congressional Republicans are blocking immigration reform, and a study released last week found that young immigrants overwhelmingly prefer Democrats regardless of local Republicans' immigration stance. ObamaCare is more popular among Hispanics as well; a recent Libre event opposing it was sparsely attended, and some attendees told Reuters they were there only for the chance to win an iPad. (Read more Libre Initiative stories.)

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