Eat This 30-Pound Burrito, Own 10% of NYC Eatery

Brooklyn's Don Chingon will put its money where your mouth is—if you succeed
By Jenn Gidman,  Newser Staff
Posted Oct 14, 2015 12:37 PM CDT

(Newser) – Entrepreneurs, listen up. There's a business opportunity in Brooklyn, and all you have to do is chow down 30 pounds of meat, rice, cheese, and various salsas to take part. Don Chingon, a recently opened Mexican restaurant in Park Slope, is offering a 10% ownership stake in the eatery if you can complete the "Gran Chingon Challenge," the Daily Meal reports. You simply have to pay the $150 entry fee and consume the eponymous "huge badass" burrito—which New York Daily News reporter Gersh Kuntzman describes as looking like "a large toddler … or a small coffin"—in one hour. "If you are going to eat a massive amount of food and gain 25-30 [pounds] in a single sitting, you deserve real compensation," the Chingon team tells Food & Wine. "Some restaurants will put your name on the wall. We'll just give you the wall."

story continues below

The clock starts as soon as you touch the burrito—which the owner says contains about 25,000 calories—and competitors are disqualified if they take any bathroom breaks or there's "discharge [of] bodily fluids of any kind" (including running noses or eyes), Food & Wine notes; the eatery also says it isn't responsible if contenders get sick or die. Owner Victor Robey, who tells the Park Slope Stoop that he was inspired by shows like the Travel Channel's Man v. Food, suggests downing the mandatory ghost pepper margarita at the end, noting the pepper is like the "cherry on top." If you're in the area and try (and likely fail) this challenge, don't feel too bad: Renowned eating champ Joey Chestnut broke the world burrito-eating record in May, and even he could scarf down just 14 pounds—though he was given only 10 minutes, per KUSA. The challenge starts Monday, per the restaurant's Facebook page. (Read how the Daily News' Kuntzman, who took on the challenge, fared.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.