Paparazzi Punk Plan Doesn't Scare Mags

Avril Lavigne with a baby bump. Paris Hilton out with a monk. Ashton Kutcher's plans to punk gossip rags by teaming up with celebrity friends to serve fake news stories doesn't have many editors shaking in their boots, the New York Daily News reports. “A fake belly doesn’t get by us," one says in dissing "Pop Fiction," Kutcher's new E! vehicle.

Star ran the pics of Paris and her guru but reported it as a stunt. “We never took it seriously,” one editor says. “After a while, you learn what smells.” What would it take for the “typical conceited celebrity" to succeed? “If Britney turned out to be sane and it was all a Kutcher hoax, that would be a story!” (More Ashton Kutcher stories.)