3 Luxury Apartments Will No Longer Be Called 'Trump'

Residents signed petition to ditch Trump name
By Rob Quinn,  Newser Staff
Posted Nov 16, 2016 12:15 AM CST
A poll interpreter affixes a sign outside of a polling place in one of the Trump Place buildings last week.   (AP Photo/Richard Drew, File)
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(Newser) – Three luxury apartment buildings in New York City are having their names changed because residents don't want to be associated with the next president of the United States. The gold letters spelling out "Trump Place" at 140, 160, and 180 Riverside Blvd. in Manhattan will be taken down Wednesday and the buildings will be renamed after their street addresses, Bloomberg reports. The buildings were developed by Donald Trump in the 1990s but are now owned by Equity Residential, which says it never paid Trump for the use of his name and will now "assume a more neutral building identity that will appeal to all current and future renters."

The company decided to change the name after more than 600 people signed a "Dump the Trump name" petition, which cited his "appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying." Resident Juliet Herman tells the Guardian that people have thrown eggs at her building in recent weeks and she is "thrilled" about the name change. "I'm looking forward to people not bringing politics into it anymore when they come visit or see where I live," she says. (A company making Trump masks has been flooded with orders.)

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