The kids have known about "Salt Bae" since seasoning first hit elbow on Instagram last month. But now that celebrities and professional athletes like Travis Kelce and Usher are getting in on the action, the media is catching up. The Wall Street Journal has a major profile on Salt Bae, whose real name is Nusret Gokce, a 34-year-old butcher and restaurateur from Turkey. Gokce went viral in January after posting an Instagram video of himself in sunglasses erotically preparing a steak and then pulling off his signature move: cocking his hand back and sprinkling salt down his forearm and off his elbow. "The angle is important," Gokce explains. "Also, it's important to have muscle."
Since blowing up online and inspiring thousands of tributes, Gokce has salted meat for Leonardo DiCaprio and been featured on a shirt worn by Rihanna, Refinery 29 reports. Olympic champion Simone Biles even had her Valentine's Day meal "salted by the one and only." Gokce, who is preparing to open restaurants in New York and London, says he's now the "most talked about person in the world"—besides President Trump. However, Eater believes Salt Bae has already "jumped the shark," and it can pinpoint the exact moment: a "bizarre" dance Gokce performed with a lamb carcass and flowers to an EDM cover of "Can't Take My Eyes Off You." Eater says that with just one ill-advised Instagram video, Salt Bae became a "parody of himself." (A school employee lost her job after going viral on Twitter.)