Target Shaking Up Black Friday Shopping

No more 24-hour Black Friday shopping
By Newser Editors and Wire Services
Posted Nov 6, 2017 4:05 PM CST

(Newser) – Target is offering shoppers a breather after holiday shopping on Thanksgiving, the AP reports. The Minneapolis-based discounter says it will open at 6pm on Thanksgiving and then close at midnight local time. Its stores will then reopen at 6am local time on Friday until 10pm, 11pm, or midnight local time. That's different from last year, when it kept stores open through the night. Target again will offer Black Friday deals at Target.com on the morning of Thanksgiving. Like other retailers, Target is trying to figure out what makes sense for its customers who are jumping back and forth between online and the stores. It learned that while shoppers like the opportunity to shop on Thanksgiving and Black Friday at its stores, the crowds thinned out in the wee hours of the morning.

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Store executives also said the new plan gives employees a chance to refresh merchandise. Like many retailers, Target is offering more incentives for customers to come back to the store and trying to make it easier to get deals. When customers spend $50 on the day after Thanksgiving, they'll get a coupon for 20 percent off a future shopping trip. And nearly all of Target's Black Friday online deals will be eligible for pickup at the store. Also new this year: Discounts will be applied automatically at checkout, with no coupons or codes required. And on the day before Thanksgiving, holders of Target-branded credit cards will get access to more than 100 Black Friday deals.

(Read more Target stories.)

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