Money | Apple HBO: Coming to a Hard Drive Near You iTunes will sell shows and movies, but they may be pricey By Sam Gale Rosen Posted May 12, 2008 6:51 PM CDT Copied This photo released by HBO shows Blair Underwood, left, and Gabriel Byrne, right, in a scene from "In Treatment". (AP Photo/John P. Johnson, HBO, File) Apple and HBO are close to an agreement that would let iTunes sell episodes of HBO shows, Portfolio reports. Sources say HBO has cut a good deal—either by breaking iTunes' $1.99 video price ceiling or getting a bigger share of the same rate. But at least one HBO source is still grumbling: "We should have done this a long time ago," the insider said. The move comes after HBO's parent company, Time Warner, pressured the company to sell its shows online. Expected to start in 2 weeks, the plan would be a boon for both companies: Apple wants to promote its Apple TV service, and HBO has an archive of shows like Larry Sanders and Deadwood that could pull a decent profit online. Read These Next One critical island in Iran has remained unscathed in airstrikes. Iran's new supreme leader is said to already have war wounds. For the first time in decades, team pulls out of World Cup. Retired general, UFO expert has been missing for 11 days. Report an error