Apple unveiled its new iPhones Tuesday, though the changes are not substantial from previous models, per the AP. The company also announced an unexpected price cut for the cheapest model, underscoring Apple's efforts to counteract a sales slump of its flagship product. The iPhone 11 will be $699 instead of $749, the price of last year's XR. The lower price reverses a trend in which premium phones get more expensive as people upgrade them less often. The other two new iPhones are the iPhone 11 Pro ($999) and the iPhone 11 Pro Max ($1,099), per CNN. The big differences are that the phones have better cameras and longer battery life.
The company's new models are so similar to last year's lineup they may be upstaged by Apple TV Plus, the company's upcoming video service, which is rolling out on Nov. 1 at $5 per month. Apple CEO Tim Cook didn't have much new to say about the TV Plus service beyond its pricing and service date, although he did show a trailer for a new Jason Momoa-led series called See. Apple also announced a new videogame subscription service that will cost $5 a month when it rolls out on Sept. 19. Called Apple Arcade, the service will allow subscribers to play more than 100 games selected by Apple and exclusive to the service. Besides iPhones, Apple also showed off new versions of its internet-connected watch and iPads. The Watch Series 5 starts at $399, and the seventh-generation iPad is $329.
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