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Bloomberg: I'd Drop $1B to Beat Trump

Even if he's not the nominee
By Polly Davis Doig,  Newser Staff
Posted Jan 12, 2020 8:22 AM CST
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Michael Bloomberg speaks during his presidential campaign in Austin, Texas, Saturday, Jan. 11, 2020.   (Lola Gomez/Austin American-Statesman via AP)
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(Newser) – Billionaire Michael Bloomberg is apparently willing to become slightly less of a billionaire in his effort to escort Donald Trump from the Oval Office, and the New York Times reports that he's willing to spend $1 billion from his personal fortune—even if he is not the Democratic nominee. "I really don’t agree with them," he says of Bernie Sanders and Elizabeth Warren, “but I’d still support them, yes, because compared to Donald Trump that’s easy.” The candidate, entirely self-funded, has already burned through $200 million in his late entry to the race, and the Times notes that he's on a path to equal former President Obama's entire 2012 spending by March. "You know how much money a billion dollars is?" he says. "It’s a lot of money to me. It’s a lot of money to anybody." Bloomberg, for the record, is reportedly worth about $57 billion.

Bloomberg is taking criticism, particularly from Warren, who would like to take money out of politics, that he's trying to buy the nomination. He shrugs, telling Reuters, "these are just political things they say, hoping they catch on and they don’t like me doing it, because it competes with them, not because it’s bad policy." One major buy: A Super Bowl ad, which Trump is also buying at a reported $10 million for 60 seconds. "You can’t get to 330 million people by shaking hands. Television is still the magic medium,” Bloomberg says. "If the Super Bowl wasn’t a place to get to an awful lot of people they wouldn’t be charging a lot, or nobody would be paying it. This is capitalism at work." (Read more Michael Bloomberg 2020 stories.)

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