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Target Ad About Black-Owned Business Spurs 1-Star Reviews

Honey Spot commercial for Target becomes flashpoint in conversation about race
By John Johnson,  Newser Staff
Posted Mar 6, 2020 10:04 AM CST

(Newser) – Another TV commercial is the subject of unintended controversy, but this one has nothing do with exercise bikes. Instead, the Target commercial features the African-American owner of the Honey Pot, which sells feminine hygiene products, as she talks about her business and its potential to inspire. Coverage:

  • The ad: Watch it here. In it, CEO Beatrice Dixon says this: "The reason why it's so important for The Honey Pot to do well is so the next black girl that comes up with a great idea—she can have a better opportunity," per USA Today.
  • The backlash: The ad, up since early February (Black History Month), suddenly went viral on social media last weekend, reports CNN. Critics deluged rating sites with poor reviews and accused Dixon of being racist. "Black girls are empowered using this product... I guess whites girls aren’t. I’ll be letting Target know about this racist company," went one typical review, per BuzzFeed.

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