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Reznor Schools Music Industry

Digital giveaway translates into hard cash for Nine Inch Nails frontman
By Laila Weir,  Newser Staff
Posted Jun 10, 2008 8:00 PM CDT
Reznor Schools Music Industry
Trent Reznor of Nine Inch Nails gave his last album away free online.   (AP Photo)

(Newser) – The music industry could learn a few things from Trent Reznor, whose decision to go independent and give away music digitally might earn him more money than sticking with a label—not to mention creative freedom, Jackson West writes on Valleywag. Labels are now starting to realize they need to move beyond traditional album sales, too.

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Nine Inch Nails' new album, first available as a free download, has sold half a million CDs and $750,000 worth of a limited-edition box set. At least one label, EMI, is getting smart about digital distribution, hiring the co-founder of Second Life. After all, “making music more difficult to buy and find is no way to compete with online file sharing,” writes West. (Read more Trent Reznor stories.)

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