TV Networks Twitter About New Service

Marketing execs turn to popular messenger to spread their message
By Sam Gale Rosen,  Newser Staff
Posted Jul 16, 2007 9:36 AM CDT

(Newser) – TV networks, always on the prowl for new marketing ploys, are tapping into Twitter.  Using the popular 140-word-or-less free instant messaging service, fans can receive (very) short updates and promotions from their favorite shows by text message or email. The twitter-sphere is still relatively small—there were only 370,000 users in June—but marketing execs say they're investing in early adapters.

Fans of Chuck, a new NBC show about a computer geek who becomes a spy, for instance, can sign up for twitters from the title character. But marketing gurus warn of a thin line between informing and irritating Twitterers, who are used to getting messages from friends and not fictional characters—let alone corporations. (Read more Twitter stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.