TV Networks Twitter About New Service

Marketing execs turn to popular messenger to spread their message
By Sam Gale Rosen,  Newser Staff
Posted Jul 16, 2007 9:36 AM CDT
This undated screen shot shows Twitter, a short-message social networking site. (AP Photo)   (Associated Press)

(Newser) – TV networks, always on the prowl for new marketing ploys, are tapping into Twitter.  Using the popular 140-word-or-less free instant messaging service, fans can receive (very) short updates and promotions from their favorite shows by text message or email. The twitter-sphere is still relatively small—there were only 370,000 users in June—but marketing execs say they're investing in early adapters.

Fans of Chuck, a new NBC show about a computer geek who becomes a spy, for instance, can sign up for twitters from the title character. But marketing gurus warn of a thin line between informing and irritating Twitterers, who are used to getting messages from friends and not fictional characters—let alone corporations. (Read more Twitter stories.)