Cowabunga! Simpsons Rule Box Office

Homer and co. make doughnuts; Lohan loses ratings chase
By Wesley Oliver,  Newser Staff
Posted Jul 29, 2007 4:43 PM CDT

(Newser) – Move over, Mr. Burns—America's favorite family became millionaires this weekend. “The Simpsons Movie” took in an estimated $71.9 on its opening weekend, beating industry expectations by more than $30 million. The film’s strong start, buffeted by an aggressive marketing campaign, proved the show's relevance and durability in the face of sagging TV ratings, the LA Times says.

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The Adam Sandler romp “I Now Pronounce You Chuck and Larry” made $6.2 million in its second week, while the receipts brought no good news to an already embattled Lindsay Lohan. After an apparently drug-fueled car chase landed the starlet behind bars, her thriller, “I Know Who Killed Me,” opened at a disappointing ninth place with $1.9 million. (Read more movies stories.)

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