They're Back From the Dead 5 brands that were revived by dramatic intervention By Sophie Goldstein Posted Aug 3, 2007 10:54 AM CDT Copied A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni) (Associated Press) These five companies were flatlining until they made bold management decisions. Business Week tells you how they did it. Nintendo: The Wii dared to market to families and non-gamers Audi: Banked on engineering and prowess and didn't get distracted Hewlett-Packard: Started marketing the PC as a lifestyle, not a product Burberry: Increased brand prestige by cancelling cheaper lines Citibank: Sold itself as a "neighborhood bank" with global reach Read These Next Trump laid a 'trap' for Democrats, and GOP aims to pounce. Men's, women's hockey players stick together after Trump joke. Christina Applegate pulls back the curtain on her real life. Driver who killed Dixie Chicks founder hears his fate. Report an error