Google, Times Brainstorm New Advertising Models

Google won’t buy the New York Times, but the companies are discussing novel ways the search giant can help the newspaper stay afloat, the Business Insider reports. Sources say one idea is for Google to split advertising revenue it takes from sites hosting Times content with the paper. Another, more far-fetched scheme has Google helping the Times embed adverting content in text so it survives reproduction elsewhere. (More New York Times Company stories.)