IMAX execs are shrugging off a recent burst of complaints that most of its screens aren't as huge as customers expect, according to the Hollywood Reporter. After a Parks and Recreation actor twittered indignantly that the screen in the theater where he saw the IMAX version of Star Trek was nearly standard size, the company is doing damage control while touting its strengths.
The "image maximum" screens, which can reach 76 feet high, originally booked mostly space and nature films, but remastering techniques and dropping installation costs have seen them branch out into blockbusters. The average IMAX screen has been just a little bigger than the typical movie screen for 6 years, execs say, arguing that audiences get enhanced viewing for their extra $5 apiece.
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