Miller Pulls Mafia Ads Amid Italian Complaints

Commercials show Sopranos actor offering 'protection'
By Matt Cantor,  Newser Staff
Posted Jun 3, 2009 1:30 PM CDT

(Newser) – Complaints from Chicago’s Italian-American community have prompted MillerCoors to pull a Miller Lite ad campaign in which Sopranos actor Frank Vincent plays a stereotypical Mafia type, the Chicago Sun-Times reports. In the two spots, he asks a store clerk and bartender if they need “protection.” They say they don’t; the protection, the ad says, is in a lid that safeguards taste.

“We seem to be the last breed in America that ad agencies think they can take a shot at,” said the founder of a Chicago Italian-American organization. Groups threatened a Miller boycott if the ads weren’t dumped; MillerCoors says they’ll be gone in days.
(Read more Miller Lite stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X