Coke Tests Milk Soft Drink in NY

Trial period for 'Vio' will assess whether US is ready for carbonated milk beverages
By Nick McMaster,  Newser Staff
Posted Jul 27, 2009 4:40 PM CDT
Promotional shots of Vio, a new Coca-Cola soft drink.   (Coca-Cola)

(Newser) – Coca-Cola has launched a consumer trial of Vio, a “vibrancy” soft drink that combines skimmed milk with a carbonated fruit soda, the Guardian reports. Vio is available only in New York as Coke measures demand for the beverage. Milk-based soft drinks are popular in Asia but have yet to find a foothold in American or European markets.

Vio’s chances of doing so seem dim—early reviews on BevNET.com found that the Very Berry flavor, for example, “tastes too candy-like to be enjoyable,” while the peach mango so sugary as to be “almost overwhelming.”
(Read more Coca Cola stories.)

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