Struggling Gap Heads for China

Apparel company will open first store there next year
By Jason Farago,  Newser Staff
Posted Oct 16, 2009 8:19 AM CDT
Struggling Gap Heads for China
A shopper leaves a Gap store in Palo Alto, Calif.   (AP Photo/Paul Sakuma)

(Newser) – With its US business stagnating, Gap is hoping to find a few some new customers—1.3 billion of them. The largest American apparel company is opening its first store in China next year, alongside a new push in international online sales, reports the Wall Street Journal. After booming in the 1990s, Gap suffered heavy losses due to lackluster collections and a sense of ubiquity, which won't be the case overseas. China is "a market that is only going in one direction, in terms of its size," the CEO said.
(Read more Gap stories.)

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