X

Another E-Book Publisher Challenges Amazon

Hachette is third major house to push for higher, iPad-style prices
By Harry Kimball,  Newser Staff
Posted Feb 5, 2010 1:16 PM CST

(Newser) – Hachette has joined Macmillan—and, seemingly, HarperCollins—in demanding control over the pricing of its e-books sold through Amazon, a move apparently sparked by Apple’s more flexible model for titles that will appear on its iPad. Hachette sent a letter to agents yesterday announcing it would seek an Apple-style agreement with all retailers. The company’s iBooks store will price titles at $12.99 to $14.99; Amazon offers all bestsellers for $9.99.

“This new model helps protect the long-term viability of the book marketplace,” Hachette CEO David Young tells the Wall Street Journal. Though Apple would prefer bestsellers and new releases sell for $13 to $15, it allows publishers to set their own prices. Amazon appears to be acquiescing to the pressure, having struck a deal with Macmillan to let the house set its own prices, but its books are still unavailable on the site. Either way, Gizmodo notes, it appears “Amazon's dream of a flat $9.99 for e-books has flatlined.” (Read more Hachette stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.