Avatar Busts Another Record

Sells 2.7 million Blu-ray discs in just 4 days
By Kate Seamons,  Newser Staff
Posted Apr 26, 2010 7:41 AM CDT
Avatar Busts Another Record
In this film publicity image released by 20th Century Fox, the character Neytiri, voiced by Zoe Saldana, and the character Jake, voiced by Sam Worthington are shown in a scene from, "Avatar."   (AP Photo/20th Century Fox)

(Newser) – Add another record to the books: It took Avatar a whopping four days to sell as many Blu-ray discs as previous record holder The Dark Knight has sold in the past 16 months. But wait, there's more: In addition to the 2.7 million such discs 20th Century Fox has moved in the US and Canada, it also sold 4 million DVDs, taking the "biggest DVD launch" title from Twilight, which sold a measly 4 million DVDs and Blu-rays combined, the LA Times reports.
(Read more Avatar (film) stories.)

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