Pork Board Threatens Unicorn Meat Sellers

'Other white meat' producers not amused by spoof
By Rob Quinn,  Newser Staff
Posted Jun 22, 2010 6:48 AM CDT
Unicorn is "the new white meat," boasted ThinkGeek on the April 1 launch of its sparkle-studded canned unicorn meat.   (ThinkGeek.com)

(Newser) – "The other white meat" is a registered slogan belonging to the National Pork Board and the trade group won't put up with unicorn meat sellers using it. The board sent a 12-page cease-and-desist letter to ThinkGeek over its use of the slogan for the canned unicorn meat it offered for sale April 1.

"We'd like to publicly apologize to the NPB for the confusion over unicorn and pork," ThinkGeek responded, "and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist." (Read more National Pork Board stories.)

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