In retrospect, it makes a lot of sense: Big butts are trendy, so why not big panties? Yes, the thong is out, and granny panties are in, reports the Daily Mail. We can thank Mad Men and its waist-cinching styles for this new trend toward high-waisted undies—especially the slimming variety, which supposedly give you an Christina Hendricks-esque hourglass figure.
Retailers say the rise in sales of larger-than-life knickers (up 42% in three months, according to one survey) can also be attributed to larger-than-life stars like Lady Gaga, who frequently substitute underwear for pants. But these aren’t really your grandma’s granny panties: They are now “sexy as well as comfortable,” with “lace, ruffles, and accessories,” says one lingerie expert.
(Read more underwear stories.)